Employee newsletters6/20/2023 The most common ones are: email open rates, click-through rates, and read times. With these two points in mind, you can begin to approach your data more proactively.įirst, consider the lenses with which you can assess reader behaviour. It’s also important to use email tracking tools to break down your data into easy-to-understand formats. The best way to avoid data dumps is by understanding the behaviours driving your IC analytics, and setting clear priorities for your internal communications. Without answering these questions and making sense of your data, any metrics you gain add up to “data dumps.”Īccording to Brilliant Ink, the trick to managing data dumps is understanding what the behaviors around newsletters really mean. “What kind of open rate is considered good?” “Why does my click rate vary so much and what are the KPIs that I should pay attention to?” These are the questions internal communicators ask all the time. When it comes to things that survey respondents rate as less important: limit the frequency of publication or house it on an intranet or Wiki-somewhere that's a little bit more passive. For instance, you might explore supplemental channels, such as employee SMS to share critical information throughout your corporate landscape. In addition, you can get more mileage out of popular content by packaging it up in different ways. Once you identify the highly important topics among your audience you can start sourcing additional content around the popular topics (such as eBooks or employee coaching manuals). When you have this information under your belt, you’ll be able to use ContactMonkey to create targeted sends-i.e., target audiences based on topics that they find interesting. With ContactMonkey’s survey analytics, you’ll see the roles, titles, and office locations of your survey respondents. Using a pulse survey software like ContactMonkey, ask employees to rate their level of agreement with the statement: “Information on this topic is important to me: strongly agree, somewhat agree, disagree, strongly disagree.” With employee preference pulse surveys, it’s easy to find out.īrilliant Ink recommends making a list of internal newsletter topics and inputting them into a list of survey response options. The solutionĮnsuring that your content is worth the interruption means understanding what types of content is important to your people. The best way to make sure you’re sending valuable content: tapping into employee preferences. So it’s important to make sure your content is worth the interruption. Information overload can take on many forms: overflowing inboxes, too much text on a page, too many buttons to click-the list goes on.Īccording to Brilliant Ink, when employees stop to check their notifications, it can take them up to 16 minutes to get back to whatever they were doing before. Let’s take a closer look at what they had to say: Information overload and reader’s fatigue Namely:Īny of those concerns sound familiar? The team at Brilliant Ink took a deep dive into each of these challenges and showed us how to overcome them with the help of employee feedback, data technology, and great design. In the process, they discovered that most internal communicators suffer from the same three mistakes. Recognizing the Symptoms of a Bad NewsletterĪt Brilliant Ink, Becky and Gabriel help clients get more mileage out of the work they pour into their employee newsletters. In our last ContactMonkey Webinar, we sat down with Becky and Gabriel of Brilliant Ink – an internal communications consultancy – to chat about the biggest employee newsletter challenges and how to solve them.īelow, we break down the top internal newsletter tips and tricks the team had to share and show you how to incorporate them across your internal communications strategy. So how can IC pros create meaningful newsletters that employees actually want to read? Not to mention, they're a waste of effort on the part of internal communicators. Lackluster employee newsletters simply add up to more information overload for employees. But they can also have the opposite effect. Internal newsletters can drive employee engagement, break up organizational silos, and cultivate workplace culture.
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